Post by account_disabled on Mar 4, 2024 2:33:17 GMT -5
Ads on Twitter videos open to advertisers in Mexico
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Twitter announced that it opened the option to add ads to videos (or in-stream video) for Mexico and 11 other countries. The feature, launched in April , is now available to all advertisers in Mexico, the United States and 10 additional global markets.
Twitter video ads, via self-service tool
The blue bird's social network will allow ads to be ins Job Function Email Database erted into videos from creators of this type of content through a self-service tool .
The feature was originally available only to those who had been pre-approved before being able to use this advertising product.
Now, with the launch of this update in its advertising products, Twitter explained that it does not need someone dedicated to community management to add the ad , since interested parties themselves can start a video ad campaign from the self-service tool.
Advertisers in 12 markets will now be able to take advantage of this feature, including Mexico, Australia, Brazil, Canada, France, India, Japan, Mexico, Saudi Arabia, Spain, United Arab Emirates, United Kingdom and the United States.
Twitter video ad performance
According to data from Nielsen Brand Effect in the United States, Twitter users exposed to video ads were 70% more likely to remember a brand's advertising, were 28% more likely to be aware of the brand, and were 6% more likely to be aware of the brand. more likely to have a purchase intention compared to those who did not see the ads in this type of advertising.
In addition to sharing this Nielsen data, Twitter also partnered with Dentsu Aegis and Millward Brown to further determine the impact of launching video ad and promoted video campaigns.
According to the research, advertisers in the United States who launched campaigns that included both video ad formats improved their brand recall among their audiences by 19%, their brand awareness by 4.7%, and their purchase intent by 3.1%. .
[Tweet “Twitter announced that now Mexico and 11 other countries will have video ads”]
“Dentsu Aegis has been working with Twitter on behalf of more than a dozen brands and found great success. Twitter's unique value is clear: companies can reach audiences by watching premium , brand-safe video. “Video ads (in the Twitter Ads section they are called In-stream Video Views) help ensure clients can reach their target audiences at scale,” said Denstu Aegis Network Director and EVP Michael Law.
On the content creators' side , Twitter reported that the platform's advertisers saw a 60% year-over-year increase in revenue in across its monetization product line, including Video Ads and Sponsorships, Super Hearts in Periscope and in Nicho.
Compartir en LinkedIn Compartir en Twitter Compartir en WhatsApp Compartir en Telegram Compartir en Facebook Copiar enlace
Twitter announced that it opened the option to add ads to videos (or in-stream video) for Mexico and 11 other countries. The feature, launched in April , is now available to all advertisers in Mexico, the United States and 10 additional global markets.
Twitter video ads, via self-service tool
The blue bird's social network will allow ads to be ins Job Function Email Database erted into videos from creators of this type of content through a self-service tool .
The feature was originally available only to those who had been pre-approved before being able to use this advertising product.
Now, with the launch of this update in its advertising products, Twitter explained that it does not need someone dedicated to community management to add the ad , since interested parties themselves can start a video ad campaign from the self-service tool.
Advertisers in 12 markets will now be able to take advantage of this feature, including Mexico, Australia, Brazil, Canada, France, India, Japan, Mexico, Saudi Arabia, Spain, United Arab Emirates, United Kingdom and the United States.
Twitter video ad performance
According to data from Nielsen Brand Effect in the United States, Twitter users exposed to video ads were 70% more likely to remember a brand's advertising, were 28% more likely to be aware of the brand, and were 6% more likely to be aware of the brand. more likely to have a purchase intention compared to those who did not see the ads in this type of advertising.
In addition to sharing this Nielsen data, Twitter also partnered with Dentsu Aegis and Millward Brown to further determine the impact of launching video ad and promoted video campaigns.
According to the research, advertisers in the United States who launched campaigns that included both video ad formats improved their brand recall among their audiences by 19%, their brand awareness by 4.7%, and their purchase intent by 3.1%. .
[Tweet “Twitter announced that now Mexico and 11 other countries will have video ads”]
“Dentsu Aegis has been working with Twitter on behalf of more than a dozen brands and found great success. Twitter's unique value is clear: companies can reach audiences by watching premium , brand-safe video. “Video ads (in the Twitter Ads section they are called In-stream Video Views) help ensure clients can reach their target audiences at scale,” said Denstu Aegis Network Director and EVP Michael Law.
On the content creators' side , Twitter reported that the platform's advertisers saw a 60% year-over-year increase in revenue in across its monetization product line, including Video Ads and Sponsorships, Super Hearts in Periscope and in Nicho.