Post by account_disabled on Nov 26, 2023 23:49:38 GMT -5
This week a “complicated” campaign begins , which is presented with “a significant decrease in the harvest”; but it is still another chapter in the success story of an achievement that is now 25 years old. We are talking about the 25th anniversary of the Persimon® kaki of the “Rojo Brillante” variety, which thanks to R&D and the determined push of research centers, farmers and cooperatives – among them the second grade, Anecoop –, went from being a practically unknown fruit to open to the European market. This autumn fruit, which Anecoop sells under its Bouquet brand, had a very short commercial life a quarter of a century ago, as it had a pulp with a soft, almost gelatinous consistency, which relegated its consumption to the local level. Thanks to agronomic R&D&I, it managed to improve its qualities and make feasible a form of consumption different from the traditional one, which offered much broader marketing options. persimmon 25 years bouquet Anecoop fruit campaign In the mid-90s, the Valencian Institute of Agricultural Research , together with the Ribera cooperatives, adapted the technique of this crop and in 1997 the first hard persimmons of this “Rojo Brillante” variety began to be marketed. It is from that point on that persimmon cultivation develops very quickly throughout the entire Ribera Alta and Baixa region, thanks to the introduction of the new form of consumption and the promotion of the new Regulatory Council of the Denomination of Origin Kaki Ribera del Xúquer.
A true revolution that could once again bring profitability to the Valencian countryside. Thanks to its popularity, its properties and the ability to extend its commercial life, it went from Phone Number List being consumed locally to being marketed throughout Europe. A success story that, in the case of Anecoop, meant multiplying product sales by 100, going from 1,000 tons in 1997 to an average of 100,000 tons in recent campaigns. Although the current campaign presents a significant decrease in the harvest due to the rains of the first months of the year, the frosts of the end of April and the excessive heat of summer, producers and marketers of this fruit do not want to stop "giving it a well-deserved tribute” with a series of commemorative actions that will be presented in the coming weeks; so that recognition also reaches consumers. We spoke with Carlos Nemesio , Product Manager of persimmon at Anecoop , the second-degree cooperative that manages half of the national production of this fruit, which is mainly concentrated in the Valencian Community (95%), to explain some of the keys. from this campaign: What campaign forecasts do you have? From the initial forecast we made in February to today, we see that the harvest could decrease by 53%; a decrease that is mainly due to climatological factors. It is worth remembering that last year's production was already low, but we still believe that we will be able to work with 37% fewer kilos than last year. It is going to be a very short campaign in volume.
What can happen with a smaller offer than in previous years? We believe that demand will far exceed supply, because it is a product that is increasingly penetrating the markets and therefore, due to the law of supply and demand, prices will rise. But I emphasize that there are fewer kilos on the trees is not good for anyone; Because even so, even if prices rise, they will not be able to compensate for the increase in production costs that has occurred (between 15 and 20% higher) or the low yields. We would have to reach very, very high prices so that the campaign does not cost the producer money out of his pocket. That is, costs will not be covered... This could be the case, because if per hanegada the average production is between 2,000 and 3,000 kilos; We are talking about that, in this campaign, some will collect about 200 kilos per hanegada from their plots. Given this panorama, what challenges arise? In our case, as marketers, improve the sales and therefore liquidation price. First, because there are no kilos and we need to increase the price per kilo to be able to guarantee a return to the farmer and second, because we know that there has been an increase in production costs that we must try to compensate. And together with all this, as market operators, the main challenge will be to maintain commercial lines; since there could be market shortages at some times during the campaign. It will be completely necessary and inevitable to raise prices in a campaign like this where costs rise and yields fall. How much could the campaign be shortened with the reduction in production? We started this week and at most, we believe it can last until the second week of January; We will not reach February like other years. What part of the production stays in Spain? About 10% of the production, the rest is exported. Something positive about this campaign that you can tell us… The quality of the fruit is exceptional.
A true revolution that could once again bring profitability to the Valencian countryside. Thanks to its popularity, its properties and the ability to extend its commercial life, it went from Phone Number List being consumed locally to being marketed throughout Europe. A success story that, in the case of Anecoop, meant multiplying product sales by 100, going from 1,000 tons in 1997 to an average of 100,000 tons in recent campaigns. Although the current campaign presents a significant decrease in the harvest due to the rains of the first months of the year, the frosts of the end of April and the excessive heat of summer, producers and marketers of this fruit do not want to stop "giving it a well-deserved tribute” with a series of commemorative actions that will be presented in the coming weeks; so that recognition also reaches consumers. We spoke with Carlos Nemesio , Product Manager of persimmon at Anecoop , the second-degree cooperative that manages half of the national production of this fruit, which is mainly concentrated in the Valencian Community (95%), to explain some of the keys. from this campaign: What campaign forecasts do you have? From the initial forecast we made in February to today, we see that the harvest could decrease by 53%; a decrease that is mainly due to climatological factors. It is worth remembering that last year's production was already low, but we still believe that we will be able to work with 37% fewer kilos than last year. It is going to be a very short campaign in volume.
What can happen with a smaller offer than in previous years? We believe that demand will far exceed supply, because it is a product that is increasingly penetrating the markets and therefore, due to the law of supply and demand, prices will rise. But I emphasize that there are fewer kilos on the trees is not good for anyone; Because even so, even if prices rise, they will not be able to compensate for the increase in production costs that has occurred (between 15 and 20% higher) or the low yields. We would have to reach very, very high prices so that the campaign does not cost the producer money out of his pocket. That is, costs will not be covered... This could be the case, because if per hanegada the average production is between 2,000 and 3,000 kilos; We are talking about that, in this campaign, some will collect about 200 kilos per hanegada from their plots. Given this panorama, what challenges arise? In our case, as marketers, improve the sales and therefore liquidation price. First, because there are no kilos and we need to increase the price per kilo to be able to guarantee a return to the farmer and second, because we know that there has been an increase in production costs that we must try to compensate. And together with all this, as market operators, the main challenge will be to maintain commercial lines; since there could be market shortages at some times during the campaign. It will be completely necessary and inevitable to raise prices in a campaign like this where costs rise and yields fall. How much could the campaign be shortened with the reduction in production? We started this week and at most, we believe it can last until the second week of January; We will not reach February like other years. What part of the production stays in Spain? About 10% of the production, the rest is exported. Something positive about this campaign that you can tell us… The quality of the fruit is exceptional.